Pineapple Entertainment was established in the summer of 2013, and the company has already cemented itself as a highly reputable and prestigious production company in Denmark. Partly owned by Nordisk Film TV and as part of Banijay Group, Pineapple has positioned itself in comedy, talkshows and entertainment. This is at the same time the DNA in Pineapple, while other formats with a focus on lifestyle and factual programmes with a sprinkling of humor – such as ‘We Love Cars’ – also is part of Pineapple’s continued operation.


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Ricco Wichmann

CEO & Partner


Ricco Wichmann is the CEO and Partner of Pineapple Entertainment. Since 1999, Ricco has been behind some of the biggest comedy successes in Denmark. Today, he is a strong force in the development of new programmes, and is an acknowledged director and screenwriter.


Anders Breinholt

Creative Director & Partner


Anders is an award winning late-night television host and highly recognized television personality, entertaining hundreds of thousands of viewers as host of ’The Nightshift.’


Ole Rahbek

Head of Programmes


Ole is responsible for Pineapple Entertainment’s programme portfolio and contributes to the programme development and sales, as well as developing Pineapple’s upcoming productions. Ole has more than 20 years experience in television production, and has over the past ten years held a variety of senior positions for companies such as DR News, DR Event, and DR Fyn. He has also served as the development manager at DR Kultur.


Christian Martens

Head of Production


Christian has worked in the industry for many years and on all levels – from runner on ‘Pulse’ and production assistant on ‘Wheel of Fortune’, to production manager on ‘Thanks For tonight’, ‘Mentor’ and ‘We Love Cars.’

All employees – both permanent and freelancers – are handpicked. The common factor in the Pineapple family is the passion to create original and funny TV shows.

Pineapple Entertainment’s board consists of Ricco Wichmann, Anders Breinholt, Jacob Houlind, Peter Hansen og Jesper Bobjerg. The company resides in central Copenhagen.


We’re always looking for passionate, talented people to join our team. We’d love to hear from you at hallo@pineapple.dk